Final Target Audience Profile

Based on the audience research that we have carried out, from the interviews and the focus groups we conducted we have gathered all the information and here is the final target audience profile.

Name: Rachel

Gender: Female

Age: 17

Occupation: College Student

Rachel is a teenager who lives with her family and her older brother and younger sister. She got herself at a job at a high street shop. She is into fashion and shopping and currently studies fashion at her college. She has a good group of friends and is in a big friendship group. She likes getting an income so that she can go out with her friends regularly. Her favourite thing to do in her free time is either shopping or going to the cinema. She's interested in the most recent films out and is mostly interested in Romantic Comedies, Romantic films and Comedies. On a Wednesday, she uses her Orange Wednesday and goes to the cinema with her friends to watch the new movies. She uses media to escape from her college work, these include, the internet, social networking, her mobile and she uses her iPod to listen to music and play games.

Rachel is not in a relationship but she feels that there is no rush to find one as she has time ahead of her, she wants to focus on her studies and have fun with her friends although she does have a crush. At sixth form she studies media, biology, psychology and ICT. When she is older she wants to be a veterinary nurse so she is good at sixth form and keeps to her deadlines. She is aiming to go to the University of Brighton and doesn't want to be put off by a male figure.